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Retricted access

Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

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Research article

First published 2015-3

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli

Journal of Marketing

Open access

Research article

First published 2023-12

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Geoff Simmons, Mark Durkin

Marketing Theory

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Other

First published 2004-1

A Brand Logic for Pharma?: A Possible Strategy Based on FMCG Experience

Giles Moss, Isabelle Schuiling

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2018-3

Who owns the name of a place? On place branding and logics in two villages in Galicia,Spain

Guadalupe Jiménez-Esquinas, Cristina Sánchez-Carretero

Tourist Studies

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Research article

First published 2021-12

Institutional Work and Brand Strategy in the Contested Cannabis Market

Gökçen Coskuner-Balli, Ekin Pehlivan, Mine Üçok Hughes

Journal of Macromarketing

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Research article

First published 2012-8

Penn State’s “Success With Honor”

Jennifer M. Proffitt, Thomas F. Corrigan

Cultural Studies ↔ Critical Methodologies

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Research article

First published 2017-11

The Effect of Value-Creation on Consumer-Based Destination Brand Equity

Dolores María Frías Jamilena, Ana Isabel Polo Peña, Miguel Ángel Rodríguez Molina

Journal of Travel Research

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Research article

First published 2021-12

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri [...]

Journal of Macromarketing

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Other

First published 2009-12

Towards a service-dominant place marketing logic

Gary Warnaby

Marketing Theory

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