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Research article

First published 2019-8

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

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Research article

First published 2019-11

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita [...]

Journal of Creative Communications

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Research article

First published 1995-6

Knowledge of Brand and Preference

Pamela Bonham, Dana Greenlee, Cherly Sue Herbert [...]

Psychological Reports

Open access

Research article

First published 2024-1

Self-Perceived Personal Brand Equity of Knowledge Workers by Gender in Light of Knowledge-Driven Organizational Culture: Evidence From Poland and the United States

Wioleta Kucharska

Sage Open

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Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

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Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

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Research article

First published 2017-6

Study of Early Recruitment Activities and Employer Brand Knowledge and Its Effect on Organization Attractiveness and Firm Performance

Neerja Kashive, Vandana Tandon Khanna

Global Business Review

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Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

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Research article

First published 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

Leif E. Hem, Nina M. Iversen

International Journal of Market Research

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Research article

First published 2024-5

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement

Heather Johnson Dretsch, Amna Kirmani, Josh Lundberg

Journal of Interactive Marketing

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