Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2019

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published November, 2019

Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita [...]

Journal of Creative Communications

Open accessResearch articleFirst published January, 2024

Wioleta Kucharska

Sage Open

Restricted accessResearch articleFirst published April, 2008

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published June, 1995

Pamela Bonham, Dana Greenlee, Cherly Sue Herbert [...]

Psychological Reports

Restricted accessResearch articleFirst published March, 2017

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

Restricted accessResearch articleFirst published June, 2017

Neerja Kashive, Vandana Tandon Khanna

Global Business Review

Restricted accessResearch articleFirst published January, 2010

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published 2009

Leif E. Hem, Nina M. Iversen

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2024

Heather Johnson Dretsch, Amna Kirmani, Josh Lundberg

Journal of Interactive Marketing