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1-10 of 594 results for brand internalization

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Select article: Internal Branding

Retricted access

Research article

First published 2014-8

Internal Branding

Birgit Löhndorf, Adamantios Diamantopoulos

Journal of Service Research

Select article: Effect of internal branding on employee brand commitment and behavior in hospitality

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Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Select article: The role of internal branding in managing sustainable brand transformation

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Research article

First published 2023-9

The role of internal branding in managing sustainable brand transformation

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (English Edition)

Select article: The Role of Internal Branding in Nonprofit Brand Management

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Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Global Product Branding and International Education

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Research article

First published 2002-12

Global Product Branding and International Education

James Cambridge

Journal of Research in International Education

Select article: Tourist destination brand equity and internal stakeholders

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Research article

First published 2012-10

Tourist destination brand equity and internal stakeholders

Andrea Sartori, Cristina Mottironi, Magda Antonioli Corigliano

Journal of Vacation Marketing

Select article: Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

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Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

Select article: ‘Brand-Centred Control’: A Study of Internal Branding and Normative Control

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Research article

First published 2017-7

‘Brand-Centred Control’: A Study of Internal Branding and Normative Control

Monika Müller

Organization Studies

Select article: Ritualization: A Strategic Tool to Position Brands in International Markets

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Research article

First published 2017-6

Ritualization: A Strategic Tool to Position Brands in International Markets

Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Journal of International Marketing

Select article: ‘Brandspeak’: Metaphors and the rhetorical construction of internal branding

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Research article

First published 2018-1

‘Brandspeak’: Metaphors and the rhetorical construction of internal branding

Monika Müller

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