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Articles (573)

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1-10 of 573 results for brand interactivity

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Select article: Brand interactivity and its effects on the outcomes of advergame play

Retricted access

Research article

First published 2014-12

Brand interactivity and its effects on the outcomes of advergame play

Joonghwa Lee, Hyojung Park, Kevin Wise

New Media & Society

Select article: The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

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Research article

First published 2010-11

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal of Interactive Marketing

Select article: Cocreation of the hospitality brand experience: A triadic interaction model

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Research article

First published 2020-10

Cocreation of the hospitality brand experience: A triadic interaction model

Zhiwei (CJ) Lin, IpKin Anthony Wong

Journal of Vacation Marketing

Select article: The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Open access

Research article

First published 2023-4

The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Shunfeng Zhang, Linghao Zhang

Sage Open

Select article: Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Open access

Research article

First published 2024-10

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Select article: Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

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Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Select article: Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

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Research article

First published 2014-5

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque

Journal of Interactive Marketing

Select article: Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

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Research article

First published 2025-11

Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

Jing Li, Forest Ma, Xiaolong Shao [...]

Journal of Travel Research

Select article: A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

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Research article

First published 2023-10

A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

E. Su Jara Pazmino, Simon M. Pack

American Behavioral Scientist

Select article: Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

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Research article

First published 2015-6

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space

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