Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2014

Brand interactivity and its effects on the outcomes of advergame play

Joonghwa Lee, Hyojung Park, Kevin Wise

New Media & Society

Restricted accessResearch articleFirst published November, 2010

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 2020

Cocreation of the hospitality brand experience: A triadic interaction model

Zhiwei (CJ) Lin, IpKin Anthony Wong

Journal of Vacation Marketing

Open accessResearch articleFirst published April, 2023

The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Shunfeng Zhang, Linghao Zhang

Sage Open

Restricted accessResearch articleFirst published May, 2014

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2025

Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

Jing Li, Forest Ma, Xiaolong Shao [...]

Journal of Travel Research

Open accessResearch articleFirst published October, 2024

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Restricted accessResearch articleFirst published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Restricted accessResearch articleFirst published October, 2023

A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

E. Su Jara Pazmino, Simon M. Pack

American Behavioral Scientist

Restricted accessResearch articleFirst published June, 2015

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space

Restricted accessResearch articleFirst published December, 2014

Brand interactivity and its effects on the outcomes of advergame play

Joonghwa Lee, Hyojung Park, Kevin Wise

New Media & Society

Restricted accessResearch articleFirst published November, 2010

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 2020

Cocreation of the hospitality brand experience: A triadic interaction model

Zhiwei (CJ) Lin, IpKin Anthony Wong

Journal of Vacation Marketing

Open accessResearch articleFirst published April, 2023

The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Shunfeng Zhang, Linghao Zhang

Sage Open

Restricted accessResearch articleFirst published May, 2014

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2025

Unveiling the Impact of Interpersonal Interactions on Brand Love: Insights from a Dual-Path Framework

Jing Li, Forest Ma, Xiaolong Shao [...]

Journal of Travel Research

Open accessResearch articleFirst published October, 2024

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Restricted accessResearch articleFirst published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Restricted accessResearch articleFirst published October, 2023

A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

E. Su Jara Pazmino, Simon M. Pack

American Behavioral Scientist

Restricted accessResearch articleFirst published June, 2015

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space