You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (226)

Journals (0)

1-10 of 226 results for brand historicity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: What Does Brand Mean? Historical-Analysis Method and Construct Definition

Retricted access

Research article

First published 2006-04

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: The Political Branding of a Powerless Nation: A Historical Account of the Branding of Kuwait During the Reign of Sheikh Abdullah Al-Salem (1950–1965)

Free access

Research article

First published 2024-1

The Political Branding of a Powerless Nation: A Historical Account of the Branding of Kuwait During the Reign of Sheikh Abdullah Al-Salem (1950–1965)

Ali A. Dashti, Ali A. Al-Kandari, Talal M. Almutairi [...]

Journal of Communication Inquiry

Select article: Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

Retricted access

Research article

First published 1994-5

Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton

Journal of Marketing Research

Select article: A Brief History of Branding in China

Retricted access

Other

First published 2010-9

A Brief History of Branding in China

Giana M. Eckhardt, Anders Bengtsson

Journal of Macromarketing

Select article: Authentic Roman type: historical legacies in contemporary Rome’s city brand

Retricted access

Research article

First published 2025-11

Authentic Roman type: historical legacies in contemporary Rome’s city brand

Stefano Presutti

Visual Communication

Select article: How news went guerrilla marketing: a history,logic,and critique of brand journalism

Retricted access

Research article

First published 2021-1

How news went guerrilla marketing: a history,logic,and critique of brand journalism

Michael Serazio

Media,Culture & Society

Select article: A bittersweet past: The negative equity of corporate heritage brands

Retricted access

Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Select article: Histories of Fallout : Competing Pasts and Brand Identities

Open access

Research article

First published 2025

Histories of Fallout : Competing Pasts and Brand Identities

Esther Wright

Games and Culture

Select article: Event History Analysis Measures of Brand Loyalty

Retricted access

Research article

First published 1990-11

Event History Analysis Measures of Brand Loyalty

Richard E. Duwors, George H. Haines

Journal of Marketing Research

Select article: National Advertising,Brands,and Channel Control: An Historical Perspective with Contemporary Options

Retricted access

Research article

First published 1982-01

National Advertising,Brands,and Channel Control: An Historical Perspective with Contemporary Options

Charles H. Patti, Raymond P. Fisk

Journal of the Academy of Marketing Science

1
2
3
•••
23
10 / page

Article type

Publication date

Subjects

Access