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Articles (115)

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1-10 of 115 results for brand harm

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Select article: The boomerang effect of brand personality congruency in a product-harm crisis

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Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

Select article: When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

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Research article

First published 2021-9

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

Raji Srinivasan, Gülen Sarial-Abi

Journal of Marketing

Select article: Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

Select article: Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

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Research article

First published 2000-5

Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations

Niraj Dawar, Madan M. Pillutla

Journal of Marketing Research

Select article: Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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Research article

First published 2013-3

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

Journal of Marketing

Select article: Branding in Rheumatoid Arthritis: A Harmful Practice

Open access

Letter

First published 2018-11

Branding in Rheumatoid Arthritis: A Harmful Practice

Prasanta Padhan, Ipsita Mohanty

Indian Journal of Rheumatology

Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: The Effects of Product-Harm Crisis on Brand Performance

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Research article

First published 2010-7

The Effects of Product-Harm Crisis on Brand Performance

Baolong Ma, Lin Zhang, Fei Li [...]

International Journal of Market Research

Select article: Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

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Research article

First published 2016-4

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Abhishek Borah, Gerard J. Tellis

Journal of Marketing Research

Select article: Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

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Research article

First published 2014-12

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Anocha Aribarg, Neeraj Arora, Ty Henderson [...]

Journal of Marketing Research

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