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Articles (155)

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1-10 of 155 results for brand fan

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Select article: Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

Select article: The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

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Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

Select article: In LeBron James’ promotional skin: Self-branded athletes and fans’ immaterial labour

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Research article

First published 2020-11

In LeBron James’ promotional skin: Self-branded athletes and fans’ immaterial labour

Estee Fresco

Journal of Consumer Culture

Select article: Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Image Perceptions

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Research article

First published 2020-9

Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Image Perceptions

Benjamin Larkin, Ryan Spalding, Taesoo Ahn

Sport Marketing Quarterly

Select article: A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

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Research article

First published 2023-10

A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

E. Su Jara Pazmino, Simon M. Pack

American Behavioral Scientist

Select article: Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

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Research article

First published 2025-12

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Select article: Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media ☆

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Research article

First published 2018-8

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media ☆

Behice Ece Ilhan, Raoul V. Kübler, Koen H. Pauwels

Journal of Interactive Marketing

Select article: Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Open access

Research article

First published 2023-4

Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Alex Fenton, Brendan James Keegan, Keith D. Parry

Communication & Sport

Select article: Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

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Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

Select article: Forever a fan: Reflections on the branding of death and the production of value

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Research article

First published 2012-12

Forever a fan: Reflections on the branding of death and the production of value

Jenny Huberman

Anthropological Theory

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