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Articles (38)

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1-10 of 38 results for brand extension attitude

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Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Retricted access

Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

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Research article

First published 1995-1

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki Lane, Robert Jacobson

Journal of Marketing

Select article: Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Open access

Research article

First published 2024-7

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López [...]

Sage Open

Select article: The effect of multiple hotel brand extensions

Retricted access

Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Retricted access

Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Select article: Brand Extensions: Prestige Brand Effects

Retricted access

Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: Consumer Evaluations of Brand Extensions

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Research article

First published 1990-1

Consumer Evaluations of Brand Extensions

David A. Aaker, Kevin Lane Keller

Journal of Marketing

Select article: Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Free access

Research article

First published 2013-4

Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Jayasankar Ramanathan

Vikalpa: The Journal for Decision Makers

Select article: A Process-Tracing Study of Brand Extension Evaluation

Retricted access

Research article

First published 1991-2

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken

Journal of Marketing Research

Select article: Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

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Research article

First published 2015-3

Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

Harleen Kaur, Ajay Pandit

Vision: The Journal of Business Perspective

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