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Articles (365)

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1-10 of 365 results for brand extension

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Select article: Brand Extensions: Prestige Brand Effects

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Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: Price And Core Brand Effects On Brand Extension Quality Evaluations

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Research article

First published 2006-1

Price And Core Brand Effects On Brand Extension Quality Evaluations

Isita Lahiri, Amitava Gupta

Paradigm: A Management Research Journal

Select article: More than Fit: Brand Extension Authenticity

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

Select article: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

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Research article

First published 2023-11

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner [...]

Journal of Marketing

Select article: Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

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Research article

First published 2013-5

Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: The effect of multiple hotel brand extensions

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Research article

First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: The effects of downward line extension on brand trust and brand attachment

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Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Select article: What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

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Research article

First published 2010-5

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Alokparna Basu Monga, Deborah Roedder John

Journal of Marketing

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

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