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Research article

First published 1988-5

Advertising Exposure,Loyalty,and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis

Journal of Marketing Research

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Research article

First published 2014-6

Investigating the Role of Brand Equity in Predicting the Relationship Between Message Exposure and Parental Support for Their Child’s Physical Activity

Jocelyn W. Jarvis, Ryan E. Rhodes, Sameer Deshpande [...]

Social Marketing Quarterly

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-8

Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice

Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn

Communication Research

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Research article

First published 2009-9

Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

Michael Haenlein, Andreas M. Kaplan

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2016-3

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

Nobuyuki Fukawa

Social Marketing Quarterly

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Research article

First published 2024-6

Comparison of a brand-name drug and its generic drugs - Impact of anti-human immunodeficiency virus drug exposure on the intestinal epithelial barrier

Yusuke Takizawa, Yuka Nagai, Miho Ishii [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 1999-11

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Maureen Morrin

Journal of Marketing Research

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Research article

First published 2009-7

Relationship of Brand Extension With Selected Aspects of Information Processing

Ruchika Sachdeva, Anupam Bawa

Metamorphosis: A Journal of Management Research

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Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

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