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Articles (119)

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1-10 of 119 results for brand evolution

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Select article: Evolution Patterns of Apparel Brands in Asian Countries

Retricted access

Research article

First published 2013-1

Evolution Patterns of Apparel Brands in Asian Countries

Byoungho Jin, Parvathi M. Kandagal, Sojin Jung

Clothing and Textiles Research Journal

Select article: Branding a state: The evolution of Brand Oregon

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Research article

First published 2001-01

Branding a state: The evolution of Brand Oregon

Julie Curtis

Journal of Vacation Marketing

Select article: Book Review: Morgen Witzel,Tata: The Evolution of a Corporate Brand

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Book review

First published 2012-12

Book Review: Morgen Witzel,Tata: The Evolution of a Corporate Brand

Scott Taylor

Vision: The Journal of Business Perspective

Select article: The Penguin’s Window: Corporate Brands From an Open-Source Perspective

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Research article

First published 2006-04

The Penguin’s Window: Corporate Brands From an Open-Source Perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon [...]

Journal of the Academy of Marketing Science

Select article: The Evolution of Religious Branding

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Research article

First published 2011-9

The Evolution of Religious Branding

Mara Einstein

Social Compass

Select article: ‘Marketing earthquakes’

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Research article

First published 2015-9

‘Marketing earthquakes’

Robert P. Hamlin, David Bishop, Damien W. Mather

Marketing Theory

Select article: Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

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Research article

First published 2015-3

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli

Journal of Marketing

Select article: The Evolution of Athlete Branding: A Bibliometric Analysis

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Research article

First published 2026-3

The Evolution of Athlete Branding: A Bibliometric Analysis

Hamed Golmohammadi, Ali Hasaan, Adele Berndt [...]

Sport Marketing Quarterly

Select article: Brand and addiction: A network analysis of scientific literature

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Research article

First published 2024-6

Brand and addiction: A network analysis of scientific literature

Suraj Kushe Shekhar

Australasian Psychiatry

Select article: Book Review: Tata: The Evolution of a Corporate Brand

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Book review

First published 2011-3

Book Review: Tata: The Evolution of a Corporate Brand

Prahant Amin

Vision: The Journal of Business Perspective

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