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Book Review: Tata: The Evolution of a Corporate Brand

Vision: The Journal of Business Perspective

Impact Factor: 2.9 / 5-Year Impact Factor: 3.0

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Book review

First published online March, 2011

Book Review: Tata: The Evolution of a Corporate Brand

Volume 15, Issue 1

https://doi.org/10.1177/097226291101500109

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