Sage Journals: Discover world-class research

Retricted access

Other

First published 2010-10

The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Tayo A. Oyedeji

American Behavioral Scientist

Retricted access

Research article

First published 2007-12

Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

Retricted access

Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

Retricted access

Research article

First published 2012-1

A Customer-Based Brand Equity Model for Upscale Hotels

Cathy H. C. Hsu, Haemoon Oh, A. George Assaf

Journal of Travel Research

Retricted access

Research article

First published 2014-12

Modeling buyer-based brand equity in industrial settings

Maud Dampérat, Alexandra Lewicki, Alain Jolibert

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2021-9

An integrated model for customer equity estimation based on brand equity

Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

International Journal of Market Research

Retricted access

Research article

First published 2001-11

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

William R. Dillon, Thomas J. Madden, Amna Kirmani [...]

Journal of Marketing Research

Retricted access

Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

Search results