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Research article

First published 2015-4

Branding resources: extractive communities,industrial brandscapes and themed environments

Rebecca Scott, Elizabeth Bennett

Work,Employment and Society

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Research article

First published 2020-3

Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination

James Du, Christopher M. McLeod, Jeffrey D. James

Sport Marketing Quarterly

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Research article

First published 2020-2

Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2001-02

Destination Branding in a Hostile Environment

Anne-Marie D’Hauteserre

Journal of Travel Research

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Research article

First published 1990-11

Brand Introduction Strategies and Competitive Environments

Hubert Gatignon, Barton Weitz, Pradeep Bansal

Journal of Marketing Research

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Research article

First published 2013-11

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins [...]

Journal of Interactive Marketing

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

Open access

Research article

First published 2024-8

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

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Research article

First published 2014-5

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque

Journal of Interactive Marketing

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Research article

First published 2019-3

News brand attribution in distributed environments: Do people know where they get their news?

Antonis Kalogeropoulos, Richard Fletcher, Rasmus Kleis Nielsen

New Media & Society

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