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Retricted access

Research article

First published 2021-10

Drivers of Brand Engagement: The Role of Brand Communities

Sumanjit Dass, Rahul Sethi, Sapna Popli [...]

Global Business Review

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

Free access

Research article

First published 2024-2

Event Engagement: Using Event Experiences to Build Brands

Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen [...]

Australasian Marketing Journal

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Research article

First published 2019-1

Prosumer engagement through story-making in transmedia branding

Charmaine du Plessis

International Journal of Cultural Studies

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Research article

First published 2018-5

Social Brand Engagement: How Orientation Events Engage Students with the University

Teagan Altschwager, Rebecca Dolan, Jodie Conduit

Australasian Marketing Journal

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Research article

First published 2019-11

Engaging Employees Through Employer Brand: An Empirical Evidence

Jaya Bhasin, Shahid Mushtaq, Sakshi Gupta

Management and Labour Studies

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Research article

First published 2021-2

Emoji,Playfulness,and Brand Engagement on Twitter

Lindsay McShane, Ethan Pancer, Maxwell Poole [...]

Journal of Interactive Marketing

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Research article

First published 2022-11

Achieving Brand Engagement and Brand Equity Through Co-creation Process

Teresa Pereira, Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Journal of Creative Communications

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Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

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Research article

First published 2025-11

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang

Journal of Creative Communications

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