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1-10 of 1003 results for brand cultures

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Select article: The cultural codes of branding

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Other

First published 2009-03

The cultural codes of branding

Jonathan E. Schroeder

Marketing Theory

Select article: Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

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Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

Select article: Culture Stories:Understanding Cultural urban Branding

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Other

First published 2007-11

Culture Stories:Understanding Cultural urban Branding

Ole B. Jensen

Planning Theory

Select article: Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries

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Research article

First published 2009-9

Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries

Francisco Guzmán, Audhesh K. Paswan

Journal of International Marketing

Select article: Networked political brands: consumption,community and political expression in contemporary brand culture

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Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Select article: Cultural Branding in the Arab Region

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Research article

First published 2024-9

Cultural Branding in the Arab Region

Noha Mellor

Media Watch

Select article: A Cultural Approach to Branding in the Global Marketplace

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Research article

First published 2008-12

A Cultural Approach to Branding in the Global Marketplace

Julien Cayla, Eric J. Arnould

Journal of International Marketing

Select article: Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Open access

Research article

First published 2025-3-11

Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective

Dawood Khan, Guja Armannsdottir, Christopher Pich

International Journal of Market Research

Select article: Branded fitness: Exercise and promotional culture

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Research article

First published 2017-11

Branded fitness: Exercise and promotional culture

Devon Powers, DM Greenwell

Journal of Consumer Culture

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