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1-10 of 598 results for brand criticism

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Select article: Employer Branding: A Critical Review and Future Research

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Research article

First published 2023-7

Employer Branding: A Critical Review and Future Research

Gordhan K. Saini

NHRD Network Journal

Select article: The coping strategies used by teenagers criticized by their peers for their brand choice

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Research article

First published 2013-9

The coping strategies used by teenagers criticized by their peers for their brand choice

Sarah Benmoyal-Bouzaglo, Denis Guiot

Recherche et Applications en Marketing (English Edition)

Select article: A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

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Research article

First published 2022-6

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

Michael Beverland, Pinar Cankurtaran, Leila Loussaïef

Journal of Macromarketing

Select article: Brand Personality Factor Based Models: A Critical Review

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Research article

First published 2012-2

Brand Personality Factor Based Models: A Critical Review

Mark Avis

Australasian Marketing Journal

Select article: ‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

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Research article

First published 2014-12

‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

Milosz Miszczynski, Przemyslaw Tomaszewski

European Journal of Cultural Studies

Select article: Cyber Racism Toward Black Athletes: A Critical Race Analysis of TexAgs.com Online Brand Community

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Research article

First published 2021-12

Cyber Racism Toward Black Athletes: A Critical Race Analysis of TexAgs.com Online Brand Community

Kristi F. Oshiro, Anthony J. Weems, John N. Singer

Communication & Sport

Select article: Animation,Branding and Authorship in the Construction of the ‘Anti-Disney’ Ethos: Hayao Miyazaki’s Works and Persona through Disney Film Criticism

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Research article

First published 2016-11

Animation,Branding and Authorship in the Construction of the ‘Anti-Disney’ Ethos: Hayao Miyazaki’s Works and Persona through Disney Film Criticism

Manuel Hernández-Pérez

Animation

Select article: The rhetorical devices for marketing and branding Johannesburg as a city: a critical review

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Research article

First published 2015-10

The rhetorical devices for marketing and branding Johannesburg as a city: a critical review

Mfaniseni Fana Sihlongonyane

Environment and Planning A: Economy and Space

Select article: Social Justice on the Menu: A Critical Analysis of a Local Restaurant's Branding Strategies and the Paradox of Privilege in Gentrification

Open access

Research article

First published 2025-7

Social Justice on the Menu: A Critical Analysis of a Local Restaurant's Branding Strategies and the Paradox of Privilege in Gentrification

Shoaa Almalki

Journal of Communication Inquiry

Select article: Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

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Research article

First published 1994-5

Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton

Journal of Marketing Research

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