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Research article

First published 2023-10

The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy,Source,and Brand Identification

Hayoung Sally Lim, Natalie Brown-Devlin

International Journal of Business Communication

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Research article

First published 2023-1

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

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Research article

First published 2023-8

Major League Missteps: How MLB Mishandled the Astros Cheating Scandal

Emily A. Spackman, Christopher Wilson, Brendan Gwynn [...]

Communication & Sport

Open access

Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

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Case report

First published 2022-3

IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

Ruppal Walia Sharma

Asian Journal of Management Cases

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Research article

First published 1994-04

Crisis Management

Laurence Barton

Cornell Hospitality Quarterly

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Research article

First published 2020-12

‘We’re all in this together’: Commodified notions of connection,care and community in brand responses to COVID-19

Francesca Sobande

European Journal of Cultural Studies

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Research article

First published 2017

The Sound of Music or the History of Trump and Clinton Family Singers

Lluís Mas, Maria-Rosa Collell, Jordi Xifra

American Behavioral Scientist

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Research article

First published 2023

Tanishq: Brand Activism Gone Wrong?

A. Shivakanth Shetty, Kerena Anand, Swathi Shree [...]

Vision: The Journal of Business Perspective

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Research article

First published 2006-05

Is That a Finger in My Chili?

Kathryn A. Braun-Latour, Michael S. Latour, Elizabeth F. Loftus

Cornell Hospitality Quarterly

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