You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (89)

Journals (0)

1-10 of 89 results for brand congruence

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Effects of Employer Branding on Value Congruence and Brand Love

Retricted access

Research article

First published 2021

The Effects of Employer Branding on Value Congruence and Brand Love

Yunsik Kim, Tiffany S. Legendre

Journal of Hospitality & Tourism Research

Select article: Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Retricted access

Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: The Impact of Value Congruence on Consumer-Service Brand Relationships

Retricted access

Research article

First published 2008-11

The Impact of Value Congruence on Consumer-Service Brand Relationships

Jing Zhang, Josée M. M. Bloemer

Journal of Service Research

Select article: Brand Personality and Self Congruence in Laptop Computers

Retricted access

Research article

First published 2015-6

Brand Personality and Self Congruence in Laptop Computers

Mansi R. Rathod, Naresh K. Patel, Akash S. Koul

Jindal Management Journal

Select article: Brand communities and self-concept congruency in the case of a music festival

Retricted access

Research article

First published 2020-4

Brand communities and self-concept congruency in the case of a music festival

Kazár Klára

Tourism and Hospitality Research

Select article: Personality Congruence Among Brands,Recruiters,and Applicants During the Anticipatory Socialization Process

Retricted access

Research article

First published 2019-11

Personality Congruence Among Brands,Recruiters,and Applicants During the Anticipatory Socialization Process

Alice Yeonjung Kang, Tiffany S. Legendre, Elizabeth A. Cartier

Journal of Hospitality & Tourism Research

Select article: The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Retricted access

Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: An Experimental Investigation into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence,Brand Equity,and Articulation

Retricted access

Research article

First published 2024-6

An Experimental Investigation into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence,Brand Equity,and Articulation

Jonathan A. Jensen, Danielle Kushner Smith

Sport Marketing Quarterly

Select article: The boomerang effect of brand personality congruency in a product-harm crisis

Retricted access

Research article

First published 2020-11

The boomerang effect of brand personality congruency in a product-harm crisis

Tom Joonhwan Kim, Youjae Yi, Jongan Choi

Australian Journal of Management

1
2
3
•••
9
10 / page

Article type

Publication date

Subjects

Access