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Research article

First published 2023-1

Deliberately Causing Brand Confusion: State of the (Unfair) Art

Anurag Dugar, Y. L. R. Moorthi

Business Perspectives and Research

Open access

Research article

First published 2025

Stop calling the Web the Internet: CERN’s tactics to fight ‘brand confusion’ in the mid-1990s

Deborah Barcella, Eleonora Benecchi, Martin Fomasi [...]

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2000-9

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Daniel J. Howard, Roger A. Kerin, Charles Gengler

Journal of Public Policy & Marketing

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Research article

First published 2002-8

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition

Sharmistha Law

Journal of Marketing Research

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Research article

First published 2007-11

A prospective study of medication errors arising out of look-alike and sound-alike brand names confusion

M.C. Joshi, H.S. Joshi, K. Tariq [...]

International Journal of Risk & Safety in Medicine

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Research article

First published 2014-12

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Anocha Aribarg, Neeraj Arora, Ty Henderson [...]

Journal of Marketing Research

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Research article

First published 2014-2

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Takuya Satomura, Michel Wedel, Rik Pieters

Journal of Marketing Research

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Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

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Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

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Research article

First published 2001-1

Measuring Consumer Brand Confusion to Comply with Legal Guidelines

Ide Kearny, Vincent-Wayne Mitchell

International Journal of Market Research

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