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Articles (44)

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1-10 of 44 results for brand community identification

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Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Retricted access

Research article

First published 2017-5

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Select article: The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Retricted access

Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Management and Labour Studies

Select article: Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Retricted access

Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

Select article: Motivations for and outcomes of participating in research online communities

Retricted access

Research article

First published 2018-5

Motivations for and outcomes of participating in research online communities

Juyoung Bang, Seounmi Youn, James Rowean [...]

International Journal of Market Research

Select article: Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Retricted access

Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

Select article: Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Retricted access

Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Select article: How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Retricted access

Research article

First published 2023-1

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

Select article: Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Retricted access

Research article

First published 2010-2

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Daniele Scarpi

Journal of Interactive Marketing

Select article: The Social Influence of Brand Community: Evidence from European Car Clubs

Retricted access

Research article

First published 2005-7

The Social Influence of Brand Community: Evidence from European Car Clubs

René Algesheimer, Utpal M. Dholakia, Andreas Herrmann

Journal of Marketing

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