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1-10 of 167 results for brand commitment

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Select article: Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Retricted access

Research article

First published 2024-8

Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Ashish Sharma

Intelligent Decision Technologies

Select article: Effect of internal branding on employee brand commitment and behavior in hospitality

Retricted access

Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Select article: Drivers of Brand Commitment: A Cross-National Investigation

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Research article

First published 2010-6

Drivers of Brand Commitment: A Cross-National Investigation

Andreas B. Eisingerich, Gaia Rubera

Journal of International Marketing

Select article: Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

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Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Select article: Affective Commitment to the Employer Brand: Development and Validation of a Scale

Open access

Research article

First published 2016-1

Affective Commitment to the Employer Brand: Development and Validation of a Scale

Susana Fernandez-Lores, Diana Gavilan, Maria Avello [...]

BRQ Business Research Quarterly

Select article: Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator

Free access

Research article

First published 2024-2

Impact of Employer Branding on Employee Commitment: Employee Engagement as a Mediator

Aasia Yousf, Shabana Khurshid

Vision: The Journal of Business Perspective

Select article: The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

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Research article

First published 2021-5

The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

Afsaneh Khodabandeh, Cecilia Lindh

Australasian Marketing Journal

Select article: The Effect of Employer Brand Dimensions on Organisational Commitment: Evidence from Indian IT Industry

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Research article

First published 2016-9

The Effect of Employer Brand Dimensions on Organisational Commitment: Evidence from Indian IT Industry

Karnica Tanwar

Asia-Pacific Journal of Management Research and Innovation

Select article: Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

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Research article

First published 2013-2

Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

Abhishek Dwivedi, Lester W. Johnson

Australasian Marketing Journal

Select article: How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

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Research article

First published 2013-11

How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Ning Zhang, Zhi-min Zhou, Chen-ting Su [...]

Cyberpsychology,Behavior,and Social Networking

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