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Research article

First published 2009-5

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz [...]

Journal of Marketing

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Research article

First published 2021-11

Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation

Xing-Yu (Marcos) Chu, Chun-Tuan Chang, Angela Y. Lee

Journal of Marketing

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Research article

First published 2020-5

The Commercial Consequences of Collective Layoffs: Close the Plant,Lose the Brand?

Vardit Landsman, Stefan Stremersch

Journal of Marketing

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Research article

First published 2006-04

The Penguin’s Window: Corporate Brands From an Open-Source Perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon [...]

Journal of the Academy of Marketing Science

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Research article

First published 2025-1

Unplanned Purchases of Luxury Goods and Experiences

YooHee Hwang, Minjung Shin, Seongseop (Sam) Kim

Journal of Hospitality & Tourism Research

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Research article

First published 2025

North Carolina Textile Industry in Transition: 1970s to 2020s

Doris H. Kincade, Elizabeth H. Dull, Dina Smith-Glaviana

Clothing and Textiles Research Journal

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

Retricted access

Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

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Research article

First published 2004-04

Relational network brands: Towards a conceptual model of place brands

Graham Hankinson

Journal of Vacation Marketing

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Research article

First published 2022-12

How to Go GloCal: Omni-Brand Orientation Framework

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

Journal of International Marketing

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