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Articles (9)

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1-9 of 9 results for brand citizenship behaviour

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Select article: The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

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Research article

First published 2019-8

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

Select article: Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

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Research article

First published 2020-6

Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

Prabhjot Kaur, Keshav Malhotra, Sanjeev K. Sharma

Asia-Pacific Journal of Management Research and Innovation

Select article: Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

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Research article

First published 2013-9

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

Select article: Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

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Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

Select article: Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

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Research article

First published 2024-11

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

V. Madhusudhan Goud, Sheena

Vision: The Journal of Business Perspective

Select article: How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

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Research article

First published 2022-2

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Hung Trong Hoang

Australasian Marketing Journal

Select article: Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

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Research article

First published 2024-5

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Mahitab Mohamed Shahin

Journal of Creating Value

Select article: Person-Organisation Fit and its Impact on Organisational Citizenship Behaviour as Related to Social Performance

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Research article

First published 2010-12

Person-Organisation Fit and its Impact on Organisational Citizenship Behaviour as Related to Social Performance

Eitan Yaniv, Orna Steiner Lavi, Gila Siti

Journal of General Management

Select article: From the hydrosocial to the hydrocitizen: Water,place and subjectivity within emergent urban wetlands

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Research article

First published 2019-6

From the hydrosocial to the hydrocitizen: Water,place and subjectivity within emergent urban wetlands

Mary Gearey, Andrew Church, Neil Ravenscroft

Environment and Planning E: Nature and Space

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