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Research article

First published 2018-8

Diversification,Branding,and Performance of Professional Service Firms

Carolina Castaldi, Marco S. Giarratana

Journal of Service Research

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Research article

First published 1981-10

Effects of Brand Labeling on Ratings of Product Quality

Jeffrey S. Nevid

Perceptual and Motor Skills

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

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Research article

First published 1991-2

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken

Journal of Marketing Research

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Research article

First published 2007-2

Nonprice antecedents of consumer preference for cyber and extension brands

Maria Sääksjärvi, Saeed Samiee

Journal of Interactive Marketing

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Research article

First published 2012-9

When a Threat to the Brand Is a Threat to the Self

Monika Lisjak, Angela Y. Lee, Wendi L. Gardner

Personality and Social Psychology Bulletin

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Research article

First published 2019-12

Model of Brand Salience of Consumer Skincare Soap Products

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

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Research article

First published 2023-5

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

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Research article

First published 2006-7

Is Brand Variety Influencing Brand Loyalty?

C. Anandan, Medapatti Satish, R. Mathangi Sri

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2016-11

Agritourism,Farm Visit,or . . . ? A Branding Assessment for Recreation on Farms

Carla Barbieri, Shuangyu Xu, Claudia Gil-Arroyo [...]

Journal of Travel Research

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