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1-3 of 3 results for brand blunder

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Select article: Impact of social media brand blunders on brand trust and brand liking

Retricted access

Research article

First published 2023-7

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Select article: Brand Blunders and Race in Advertising: Issues,Implications,and Potential Actions from a Macromarketing Perspective

Open access

Research article

First published 2023-9

Brand Blunders and Race in Advertising: Issues,Implications,and Potential Actions from a Macromarketing Perspective

Hyunsun Yoon, Aidan J. Kelly

Journal of Macromarketing

Select article: Can a Viral Blunder Damage Auditor Brand Name Reputation? Evidence From Envelopegate

Retricted access

Research article

First published 2026-1

Can a Viral Blunder Damage Auditor Brand Name Reputation? Evidence From Envelopegate

Beau Grant Barnes, Marc Cussatt, Paul Demeré [...]

Journal of Accounting,Auditing & Finance

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