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Articles (89)

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1-10 of 89 results for brand barriers

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Select article: How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

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Research article

First published 2018-3

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Jami Lobpries, Gregg Bennett, Natasha Brison

Sport Marketing Quarterly

Select article: Clear Benefits,Complex Barriers: Brand Communicators’ Perspectives on Transmedia Storytelling

Open access

Research article

First published 2026

Clear Benefits,Complex Barriers: Brand Communicators’ Perspectives on Transmedia Storytelling

Richie Barker, Karen E. Sutherland, Rory Mulcahy

Journal of Creative Communications

Select article: Win the Brand Relevance Battle and Then Build Competitor Barriers

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Research article

First published 2012-1

Win the Brand Relevance Battle and Then Build Competitor Barriers

David A. Aaker

California Management Review

Select article: Comparison of a brand-name drug and its generic drugs - Impact of anti-human immunodeficiency virus drug exposure on the intestinal epithelial barrier

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Research article

First published 2024-6

Comparison of a brand-name drug and its generic drugs - Impact of anti-human immunodeficiency virus drug exposure on the intestinal epithelial barrier

Yusuke Takizawa, Yuka Nagai, Miho Ishii [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Deter and Divert: How Incumbents’ Market Structures Guide Hotel Entry Strategies

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Research article

First published 2025

Deter and Divert: How Incumbents’ Market Structures Guide Hotel Entry Strategies

Simone Bianco

Journal of Hospitality & Tourism Research

Select article: Marketing a Taboo Product: Tackling the Consumer Mind-set in Pakistan

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Research article

First published 2018-9

Marketing a Taboo Product: Tackling the Consumer Mind-set in Pakistan

Nida Aslam Khan

Asian Journal of Management Cases

Select article: Using Brand Personality to Differentiate Regional Tourism Destinations

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Research article

First published 2007-08

Using Brand Personality to Differentiate Regional Tourism Destinations

Laurie Murphy, Gianna Moscardo, Pierre Benckendorff

Journal of Travel Research

Select article: Marketing Social Marketing in the Social Change Marketplace

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Research article

First published 2002-4

Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen

Journal of Public Policy & Marketing

Select article: Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

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Research article

First published 1986-10

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Susan L. Holak, Srinivas K. Reddy

Journal of Marketing

Select article: Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania,Australia

Open access

Research article

First published 2020-4

Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania,Australia

Laura Ripoll González, Fred Gale

Sage Open

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