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Articles (625)

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1-10 of 625 results for brand attitude

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Select article: Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Retricted access

Research article

First published 2024-8

Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Ashish Sharma

Intelligent Decision Technologies

Select article: Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

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Research article

First published 2010-11

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. Whan Park, Deborah J. Macinnis, Joseph Priester [...]

Journal of Marketing

Select article: Hotel brand signature,brand attitude,subject norm,and perceived behavior control

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Research article

First published 2025-10

Hotel brand signature,brand attitude,subject norm,and perceived behavior control

Chen-Kuo Pai, Tianqi Chen, Timothy J. Lee [...]

Journal of Vacation Marketing

Select article: Attitude Basis,Certainty,and Challenge Alignment: A Case of Negative Brand Publicity

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Research article

First published 2006-10

Attitude Basis,Certainty,and Challenge Alignment: A Case of Negative Brand Publicity

Chris Pullig, Richard G. Netemeyer, Abhijit Biswas

Journal of the Academy of Marketing Science

Select article: Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

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Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Select article: Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Open access

Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

Select article: Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

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Research article

First published 2025-12

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Management Journal

Select article: Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

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Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Select article: Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

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Research article

First published 2013-3

Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes

Woo Jin Choi, Karen Page Winterich

Journal of Marketing

Select article: Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands

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Research article

First published 2023-2

Generation Influences Perceived Coolness But Not Favorable Attitudes Toward Cool Hotel Brands

Feier (Faye) Chen, Donna Quadri-Felitti, Anna S. Mattila

Cornell Hospitality Quarterly

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