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Research article

First published 2006-11

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim [...]

Journal of Marketing Research

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Open access

Research article

First published 2024-1

Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity

Ling Peng, Ifraz Adeel, Arslan Ayub [...]

Sage Open

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Research article

First published 2011-3

Associative Networks: A New Approach to Market Segmentation

Caroline Brandt, Charles Pahud De Mortanges, Christian Bluemelhuber [...]

International Journal of Market Research

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Research article

First published 2017-7

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Svetlana Stepchenkova, Elena Shichkova

Journal of Travel Research

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Research article

First published 2021-9

Measuring advertising’s effect on mental availability

Kelly Vaughan, Armando Maria Corsi, Virginia Beal [...]

International Journal of Market Research

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Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

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Research article

First published 2012-2

Individual Differences in Brand Schematicity

Sanjay Puligadda, William T. Ross, Rajdeep Grewal

Journal of Marketing Research

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Research article

First published 2014-7

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan

Journal of Marketing

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