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1-10 of 947 results for brand association

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Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

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Research article

First published 2019-11

Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India

Mitesh Jayswal, Puja Vora

Journal of Creative Communications

Select article: Proposal of a method to identify recall ability and brand associations

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Research article

First published 2021-5

Proposal of a method to identify recall ability and brand associations

Masao Ueda

International Journal of Market Research

Select article: The Natural Monopoly Effect in Brand Image Associations

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Research article

First published 2017-11

The Natural Monopoly Effect in Brand Image Associations

Lara Stocchi, Vipul Pare, Rachel Fuller [...]

Australasian Marketing Journal

Select article: The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Select article: Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

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Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

Select article: Determinants and Consequences of Cause–Brand Association: An Empirical Analysis

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Research article

First published 2025-11

Determinants and Consequences of Cause–Brand Association: An Empirical Analysis

Deepa Rohit, Rajesh Panda, Shibashish Chakraborty

Vision: The Journal of Business Perspective

Select article: Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

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Research article

First published 2024-9

Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

Audrey Hanan, Jean-Louis Moulins, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

Select article: It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team

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Research article

First published 2022-6

It's about Time: A Longitudinal Examination of Attitudes and Brand Associations of a Women's Professional Sport Team

Henry Wear, Michael L. Naraine, Jordan Bakhsh

Sport Marketing Quarterly

Select article: Brand Concept Maps: A Methodology for Identifying Brand Association Networks

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Research article

First published 2006-11

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim [...]

Journal of Marketing Research

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