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1-10 of 107 results for brand assets

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Select article: Exploration on factors influencing tea brand assets from the consumer perspective

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Research article

First published 2025

Exploration on factors influencing tea brand assets from the consumer perspective

Jiangsheng Hu, Xiaofang Zhao

Journal of Computational Methods in Sciences and Engineering

Select article: Building Brand Assets: The Role of Trademark Rights

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Research article

First published 2022-10

Building Brand Assets: The Role of Trademark Rights

Alexander Krasnikov, Satish Jayachandran

Journal of Marketing Research

Select article: Dimensions of Strong Brand and Risk: Based on a Liquidity-Augmented Capital Asset Pricing Model

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Research article

First published 2013-6

Dimensions of Strong Brand and Risk: Based on a Liquidity-Augmented Capital Asset Pricing Model

Hyo-Youn Chu

Global Business Review

Select article: How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

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Research article

First published 2024-9

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua [...]

International Journal of Market Research

Select article: Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

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Research article

First published 2021-5

Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Isabella Blengini, Prashant Das

Cornell Hospitality Quarterly

Select article: Hotel Brand Strategy

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Research article

First published 2010-2

Hotel Brand Strategy

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Measuring the Other Half: New Measures of Intangible Investment from the ONS

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Research article

First published 2019-8

Measuring the Other Half: New Measures of Intangible Investment from the ONS

Josh Martin

National Institute Economic Review

Select article: Towards a Theory of Marketplace Equity

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Research article

First published 2002-03

Towards a Theory of Marketplace Equity

Roderick J. Brodie, Mark S. Glynn, Joel van Durme

Marketing Theory

Select article: The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

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Research article

First published 2013-3

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Kartik Kalaignanam, Tarun Kushwaha, Meike Eilert

Journal of Marketing

Select article: Relating Brandand Customer Perspectives on Marketing Management

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Research article

First published 2002-08

Relating Brandand Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell [...]

Journal of Service Research

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