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1-10 of 664 results for brand assessment

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Select article: Assessment of Brand Equity Measures

Retricted access

Research article

First published 2014-11

Assessment of Brand Equity Measures

Rong Huang, Emine Sarigöllü

International Journal of Market Research

Select article: Assessing Brand Associations for Intercollegiate Ice Hockey

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Research article

First published 2007-6

Assessing Brand Associations for Intercollegiate Ice Hockey

Stephen D. Ross, Hyejin Bang, Seungbum Lee

Sport Marketing Quarterly

Select article: What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

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Research article

First published 2026-1

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Robin Leuppert, Sophie Bruns, Vanessa Rahe [...]

Journalism

Select article: What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

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Research article

First published 2015-12

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Yi-Lin Tsai, Chekitan s. Dev, Pradeep Chintagunta

Journal of Marketing Research

Select article: Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

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Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

Select article: Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

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Research article

First published 2019-8

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Select article: Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

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Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Select article: The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

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Research article

First published 2020-1

The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

Anna Makrides, Demetris Vrontis, Michael Christofi

Business Perspectives and Research

Select article: Measuring prime ministerial brands: Exploring Needham’s framework for assessing the UK’s Boris Johnson and the Greek Kyriakos Mitsotakis

Open access

Research article

First published 2025-3-11

Measuring prime ministerial brands: Exploring Needham’s framework for assessing the UK’s Boris Johnson and the Greek Kyriakos Mitsotakis

Panos Koliastasis, Darren Lilleker

International Journal of Market Research

Select article: Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

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Research article

First published 2025-5

Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Divya Sharma, Rakesh Kumar

Journal of Creating Value

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