You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (62)

Journals (0)

1-10 of 62 results for brand affiliation

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

Retricted access

Research article

First published 1996-5

Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

L. Taylor Damonte, Paul D. Rompf, Rajeev Bahl [...]

Journal of Hospitality & Tourism Research

Select article: Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Retricted access

Research article

First published 2021-5

Why a New Name? The Role of Asset Characteristics and Broad Market Trends in Predicting Brand Affiliation Change in Hotels

Isabella Blengini, Prashant Das

Cornell Hospitality Quarterly

Select article: Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk?

Open access

Research article

First published 2023-8

Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk?

Peng Liu, John W. O’Neill

Cornell Hospitality Quarterly

Select article: A Comparison of the Performance of Brand-Affiliated and Unaffiliated Hotel Properties

Retricted access

Research article

First published 2016-5

A Comparison of the Performance of Brand-Affiliated and Unaffiliated Hotel Properties

Steven A. Carvell, Linda Canina, Michael C. Sturman

Cornell Hospitality Quarterly

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Retricted access

Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: The Role of Brand Affiliation in Hotel Market Value

Retricted access

Research article

First published 2006-08

The Role of Brand Affiliation in Hotel Market Value

John W. O’Neill, Qu Xiao

Cornell Hospitality Quarterly

Select article: Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands

Retricted access

Research article

First published 2025-5

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands

Mathieu Béal, Charlotte Lécuyer, Ivan Guitart

Journal of Interactive Marketing

Select article: The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Retricted access

Research article

First published 1994-5

The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

Peter A. Dacin, Daniel C. Smith

Journal of Marketing Research

Select article: Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

Retricted access

Research article

First published 2019-12

Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

Davis S. Martin, Kyle M. Townsend, Yun Wang [...]

Sport Marketing Quarterly

Select article: Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Retricted access

Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

1
2
3
•••
7
10 / page

Article type

Publication date

Subjects

Access