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Research article

First published 2017-6

Is the Power of Brand-Focused Activism Rising? The Case of Tropical Deforestation

Peter Dauvergne

The Journal of Environment & Development

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Research article

First published 2018-3

An Experimental Examination of Activist Type and Effort on Brand Image and Purchase Intentions

Samuel H. Schmidt, Megan B. Shreffler, Marion E. Hambrick [...]

Sport Marketing Quarterly

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Research article

First published 2020-10

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry [...]

Journal of Public Policy & Marketing

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Research article

First published 2018-4

Neighbourhood branding and the right to the city

Jeffrey R. Masuda, Sonia Bookman

Progress in Human Geography

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Research article

First published 2022-2

Consumer movements,brand activism,and the participatory politics of media: A conversation

Robert V Kozinets, Henry Jenkins

Journal of Consumer Culture

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2023-9

The role of internal branding in managing sustainable brand transformation

Fatima Regany, Cristina Longo

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

Open access

Research article

First published 2025-3

Should Global Brands Engage in Brand Activism?

Paurav Shukla, Veronica Rosendo-Rios, Dina Khalifa

Journal of International Marketing

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Research article

First published 2012-11

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

Markus Giesler

Journal of Marketing

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