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Articles (129)

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1-10 of 129 results for brand–social connection

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Select article: Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

Retricted access

Research article

First published 2023-02

Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernandez-Robin [...]

Cyberpsychology,Behavior,and Social Networking

Select article: For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement

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Research article

First published 2024-3

For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement

Daniel Villanova, Ted Matherly

Journal of Marketing

Select article: The role of perceived value in shaping luxury service customers’ self-brand connection

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Research article

First published 2024-4

The role of perceived value in shaping luxury service customers’ self-brand connection

Shiwen Lu, Jiseon Ahn

Tourism and Hospitality Research

Select article: The duality of social self-categorization in consumption

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Research article

First published 2019-5

The duality of social self-categorization in consumption

Paolo Totaro, Thais Alves Marinho

Journal of Consumer Culture

Select article: Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

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Research article

First published 2016-5

Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

Subhajit Bhattacharya, Arana Kaursar

Management and Labour Studies

Select article: The Formation Mechanism of Brand Addiction Under Social Network Influence

Open access

Research article

First published 2025-7

The Formation Mechanism of Brand Addiction Under Social Network Influence

Yue Yin, Yuxiang Gao, Sheng Wei

Sage Open

Select article: Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

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Research article

First published 2013-8

Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Select article: Brands and sociality

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Research article

First published 2014-8

Brands and sociality

Nicholas Carah, Sven Brodmerkel, Lorena Hernandez

Convergence: The International Journal of Research into New Media Technologies

Select article: Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection

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Research article

First published 2025

Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection

Sahoon Kim, Maria A. Rodas, Jack A. Goncalo

Personality and Social Psychology Bulletin

Select article: Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

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Research article

First published 2022-7

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Lingrui Zhou, Katherine M. Du, Keisha M. Cutright

Journal of Marketing

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