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Research article

First published 2014-5

Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept

Ans Kolk, Miguel Rivera-Santos, Carlos Rufín

Business & Society

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Research article

First published 2016-5

Articulating Globalization: Exploring the Bottom of the Pyramid (BOP) Terrain

Suparna Chatterjee

Organization Studies

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Research article

First published 2014-11

Engaging with an emergent metanarrative: A critical exploration of the BOP proposition

Suparna Chatterjee

Organization

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Research article

First published 2020-05-29

A bibliometric analysis of the Base/Bottom of the Pyramid research

Maria Alejandra Pineda-Escobar, José M. Merigó

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2022-11

Taking the Time to Understand Time at the Bottom/Base of the Pyramid

Jennifer R. Beckett, Danielle A. Chmielewski, Krzysztof Dembek

Business & Society

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Research article

First published 2017-9

Redefining the bottom of the pyramid from a marketing perspective

Dicle Yurdakul, Deniz Atik, Nikhilesh Dholakia

Marketing Theory

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Research article

First published 2025-11-27

White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

He Zhang, Dingran Chen, Yang Xiao

International Journal of Market Research

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Research article

First published 2017-2

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2019-4

The Transferability of Financial Inclusion Models: A Process-Based Approach

Marlei Pozzebon, Tania Pereira Christopoulos, Frédéric Lavoie

Business & Society

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Research article

First published 2008-12

Commentary on “Management Education and the Base of the Pyramid”

Grace Ann Rosile

Journal of Management Education

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