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1-1 of 1 results for blockchain-based loyalty programmes

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Select article: A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes

Open access

Research article

First published July, 2025

A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing: The Case of Loyalty Programmes

Jorge de Andrés-Sánchez, Mario Arias-Oliva, Mar Souto-Romero [...]

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