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1-10 of 12 results for bicultural consumers

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Select article: Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

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Research article

First published 2016-11

Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

Luluo Peng, Tian Xie

Journal of Cross-Cultural Psychology

Select article: Integrative Responses to Culture Mixing in Brand Name Translations

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Research article

First published 2016-11

Integrative Responses to Culture Mixing in Brand Name Translations

Hean Tat Keh, Carlos J. Torelli, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

Select article: Bicultural Advertising and Hispanic Acculturation

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Research article

First published 2012-5

Bicultural Advertising and Hispanic Acculturation

Wan-Hsiu Sunny Tsai, Cong Li

Hispanic Journal of Behavioral Sciences

Select article: Marketing Sport to Hispanic Consumers

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Research article

First published 1998-12

Marketing Sport to Hispanic Consumers

Larry M. McCarthy

Sport Marketing Quarterly

Select article: Marketer Acculturation: The Changer and the Changed

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Research article

First published 1999-7

Marketer Acculturation: The Changer and the Changed

Lisa Peñaloza, Mary C. Gilly

Journal of Marketing

Select article: The influences of different types of social media activities on ethnic minorities’ acculturation

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Research article

First published 2024-1

The influences of different types of social media activities on ethnic minorities’ acculturation

Chun Lai

New Media & Society

Select article: Closing the equity gap as we move to the elimination of seclusion: Early results from a national quality improvement project

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Research article

First published 2023-12

Closing the equity gap as we move to the elimination of seclusion: Early results from a national quality improvement project

Clive Bensemann, Deirdre Maxwell, Karen O’Keeffe [...]

Australasian Psychiatry

Select article: How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

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Research article

First published 2016-11

How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

Nan Cui, Lan Xu, Tao Wang [...]

Journal of Cross-Cultural Psychology

Select article: Food Sources of Sodium in Korean Americans With Type 2 Diabetes: Implications for Cardiovascular Disease

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Research article

First published 2019-3

Food Sources of Sodium in Korean Americans With Type 2 Diabetes: Implications for Cardiovascular Disease

Jisook Ko, Gayle M. Timmerman, Kim B. Kim [...]

Journal of Transcultural Nursing

Select article: Closing the equity gap as we approach zero seclusion: Successes of the quality improvement project some doubted could be done

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Research article

First published 2025-8

Closing the equity gap as we approach zero seclusion: Successes of the quality improvement project some doubted could be done

Clive Bensemann, Jess Drummond, Karen O’Keeffe [...]

Australasian Psychiatry

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