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1-7 of 7 results for beliefs about sponsorship

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Retricted access

Research article

First published 2007-9

Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event

Kostas Alexandris, Elisabeth Tsaousi, Jeffrey James

Sport Marketing Quarterly

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Research article

First published 2026

Developing and Validating a Multidimensional Attitudes Toward Sport Sponsorship Scale

Zachary C. T. Evans, Terry Eddy

Sport Marketing Quarterly

Retricted access

Research article

First published 2017-5

“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sophie C. Boerman, Lotte M. Willemsen, Eva P. Van Der Aa

Journal of Interactive Marketing

Retricted access

Research article

First published 2018-6

“Quality Leadership Matters”: A Research-Based Survey of Graduate Programming

Carol A. Mullen, Daniel W. Eadens

Journal of Research on Leadership Education

Retricted access

Research article

First published 2024-2

An Elicitation Study to Understand Young Adults’ Beliefs About Seeking Health Information From Social Media Influencers

Emily Pfender, Amy Bleakley

Qualitative Health Research

Open access

Research article

First published 2025-8

Who pays the piper delivers the data: Audience measurement and programming in the crowdfunded radio

Patryk Galuszka, Piotr Chmielewski

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2025-3

An Assessment of the Harms Associated With Ideologically Motivated Cyberattacks

Thomas J. Holt, Steven Chermak, Joshua D. Freilich [...]

Crime & Delinquency