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Articles (82)

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1-10 of 82 results for behavioral brand loyalty

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Select article: An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

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Research article

First published 2009-02

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Jin-Soo Lee, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Brand Loyalty Vs. Repeat Purchasing Behavior

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Research article

First published 1973-2

Brand Loyalty Vs. Repeat Purchasing Behavior

Jacob Jacoby, David B. Kyner

Journal of Marketing Research

Select article: Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

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First published 1993-11

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

Peter S. Fader, David C. Schmittlein

Journal of Marketing Research

Select article: A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

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Research article

First published 2003-11

A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

Ki-Joon Back, Sara C. Parks

Journal of Hospitality & Tourism Research

Select article: What do Customers Get and Give in Return for Loyalty Program Membership?

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

Select article: Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

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Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Select article: Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

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Research article

First published 2020-2

Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice [...]

Journal of Hospitality & Tourism Research

Select article: A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

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Research article

First published 2000-5

A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

Chinho Lin, ZhiFeng Wang, WannYih Wu

International Journal of Market Research

Select article: Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance

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Research article

First published 2025-11

Examining Redemption Levels in Loyalty Program Structure: The Role of Choice Abundance

Alisha Dhal, Abhijeet Kumar Gaurav

Australasian Marketing Journal

Select article: Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

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Research article

First published 2010-8

Loyalty Regardless of Brands? Examining Three Nonperformance Effects on Brand Loyalty in a Tourism Context

Xiang Li

Journal of Travel Research

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