Sage Journals: Discover world-class research

Retricted access

Review article

First published 2012-6

Segmenting Audiences and Tailoring Messages

Shelly Campo, Natoshia M. Askelson, Knute D. Carter [...]

Social Marketing Quarterly

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Research article

First published 2023-5

Audience segmentation analysis of public intentions to get a COVID-19 vaccine in Australia

Jagadish Thaker, Lucy M. Richardson, David C. Holmes

Public Understanding of Science

Open access

Research article

First published 2020-2

Shifting public engagement: How media coverage of climate change conferences affects climate change audience segments

Anke Wonneberger, Marijn H. C. Meijers, Andreas R. T. Schuck

Public Understanding of Science

Retricted access

Research article

First published 2020-2

“Space means Science,unless it’s about Star Wars”: A qualitative assessment of science communication audience segments

Carmen Koch, Mirco Saner, Mike S Schäfer [...]

Public Understanding of Science

Open access

Research article

First published 2023

Where do psychologists turn to inform clinical decisions? Audience segmentation to guide dissemination strategies

Nayoung Kwon, Rebecca E. Stewart, Xi Wang [...]

Implementation Research and Practice

Retricted access

Research article

First published 1984-12

Laughter as a Function of Audience Size,Sex of the Audience,and Segments of the Short Film “Duck Soup”

Jennifer Butcher, Cynthia Whissell

Perceptual and Motor Skills

Retricted access

Research article

First published 2019-12

Using Homeowners’ Association Membership to Define Audience Segments for Targeted Local Social Marketing Interventions: Implications From a Statewide Study

Laura A. Warner

Social Marketing Quarterly

Open access

Research article

First published 2026

Using the misinformation exposure-trust framework for audience segmentation: Predicting COVID-19 vaccine hesitancy among U.S. College Students

Jing Zeng, Jinxu Li, Nan Yu [...]

Journal of Health Psychology

Retricted access

Research article

First published 2006-02

A Typology of Middle School Girls: Audience Segmentation Related to Physical Activity

Lisa K. Staten, Amanda S. Birnbaum, Jared B. Jobe [...]

Health Education & Behavior

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Research article

First published 2022-6

Understanding the Audience for a Digital Capacity-Building Platform for Micro-Retailers in Nairobi,Kenya: A Latent Class Segmentation Analysis

Evelyn Kumoji, Olamide Oyenubi, Alice Rhoades [...]

Social Marketing Quarterly

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