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Research article

First published 2006-01

Audience Judgments as the Potential Missing Link Between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of “My Funny Valentine”

Morris B. Holbrook, Kathleen T. Lacher, Michael S. LaTour

Journal of the Academy of Marketing Science

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Research article

First published 2025

When Humor Appeals Fail and When They Succeed: Using Latent Profile Analysis to Identify Audience Receptivity to Humorous Messages

Nick Carcioppolo, Geyi Wang, Kaixu Yuan [...]

Communication Research

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Other

First published 2010-7

‘Doing denial’: audience reaction to human rights appeals

Irene Bruna Seu

Discourse & Society

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Research article

First published 2007-08

Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal

Brian S. Flynn, John K. Worden, Janice Yanushka Bunn [...]

Health Education & Behavior

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Research article

First published 2022-2

The Authenticity Paradox: Why the Returns to Authenticity on Audience Appeal Decrease in Popularity and Iconicity

J. Cameron Verhaal, Stanislav D. Dobrev

Journal of Management

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Research article

First published 2015-11

Appealing children: UK audiences’ responses to the use of children in humanitarian communications

Irene Bruna Seu

International Communication Gazette

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Research article

First published 1999-01

Promoting AIDS-preventive behaviours: The role of message fear appeal and audience's characteristics

Lucia Manetti, Antonio Pierro

International Journal of Social Psychology: Revista de Psicología Social

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Research article

First published 2026-3

Audience Entanglement: How Independent Creative Workers Experience the Pressures of Widespread Appeal on Digital Platforms

Julianna Pillemer, Spencer Harrison, Chad Murphy [...]

Administrative Science Quarterly

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Research article

First published 2015-7

Celebrity advocacy and public engagement: The divergent uses of celebrity

Tim Markham

International Journal of Cultural Studies

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Research article

First published 1999-5

The Lure of Laws: An Analysis of the Audience Appeal of the John Laws Program

Gillian Appleton

Media International Australia

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