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Review article

First published 2020-4

L’endossement par les célébrités : clarifications conceptuelles,synthèse critique et perspectives de recherche

Laure Ambroise, Noël Albert

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2025-10

Erik Ernesto Vazquez, Chirag Patel, Lorena Siliceo

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-6

Sonia Capelli, William Sabadie, Olivier Trendel

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2019-7

Chloé Guillot-Soulez, Sylvie Saint-Onge, Sébastien Soulez

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2024-10

Marie-Claire Wilhelm, Marie-Laure Gavard-Perret, Alexandre Mignot [...]

Recherche et Applications en Marketing (French Edition)

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Other

First published 2010-8

Paula Caligiuri, Saba Colakoglu, Jean-Luc Cerdin [...]

International Journal of Cross Cultural Management