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1-5 of 5 results for attitude envers l'annonce

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Research article

First published 2002-6

Étude expérimentale de l'impact de la couleur d'une annonce publicitaire sur l'attitude envers l'annonce

Marie-Christine Lichtlé

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1999-9

Christian Derbaix, Sarah Blondeau, Claude Pecheux

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-6

Christian Derbaix, Ingrid Poncin, Olivier Droulers [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2013-4

Sophie Lacoste-Badie, Faten Malek, Olivier Droulers

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2018-1

Darren W. Dahl

Recherche et Applications en Marketing (French Edition)