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1-7 of 7 results for athlete logo

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Select article: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

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Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

Select article: Fashioned Bodies in Roller Derby League Logos: Critical Analysis of Race,Gender,Body Size and Position,Clothing,and Aesthetics

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Research article

First published 2021-7

Fashioned Bodies in Roller Derby League Logos: Critical Analysis of Race,Gender,Body Size and Position,Clothing,and Aesthetics

Kelly L. Reddy-Best, Denise Nicole Green, Kelsie Doty

Clothing and Textiles Research Journal

Select article: Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes

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Research article

First published 2006-9

Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes

Scott A. Jones, Tracy A. Suter, Eric Koch

Sport Marketing Quarterly

Select article: The Sexist Naming of Collegiate Athletic Teams and Resistance to Change

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Research article

First published 1993-04

The Sexist Naming of Collegiate Athletic Teams and Resistance to Change

D. Stanley Eitzen, Maxine Baca Zinn

Journal of Sport and Social Issues

Select article: Why Does George Clooney Make Coffee Sexy? The Case for Attribute Conditioning

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Research article

First published 2019-12

Why Does George Clooney Make Coffee Sexy? The Case for Attribute Conditioning

Christian Unkelbach, Fabia Högden

Current Directions in Psychological Science

Select article: Clothing and Identity Among Female In-line Skaters

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Research article

First published 2000-3

Clothing and Identity Among Female In-line Skaters

Marsha A. Dickson, Ashley Pollack

Clothing and Textiles Research Journal

Select article: Sport Marketing Opportunities in the Commonwealth of Independent States

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Research article

First published 1993-6

Sport Marketing Opportunities in the Commonwealth of Independent States

Richard Irwin, Peter J. Graham

Sport Marketing Quarterly

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