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1-5 of 5 results for asymmetric brand switching

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Research article

First published 1995-11

Implications for Asymmetry,Nonproportionality,and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo [...]

Journal of Marketing Research

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Research article

First published 2014-7

Aylin Aydinli, Marco Bertini, Anja Lambrecht

Journal of Marketing

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Research article

First published 1996-8

Lee G. Cooper, Akihiro Inoue

Journal of Marketing Research

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Research article

First published 1983-11

Priscilla A. LaBarbera, David Mazursky

Journal of Marketing Research

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Research article

First published 2016-12

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research