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1-4 of 4 results for assortment size and attractiveness

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Select article: Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Retricted access

Research article

First published 2009-6

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Alexander Chernev, Ryan Hamilton

Journal of Marketing Research

Select article: Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Retricted access

Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

Select article: Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

Open access

Research article

First published 2025-10

Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition

Yue Li, Raghunath Singh Rao, Paola Mallucci

Journal of Marketing Research

Select article: Alkane Eliminations from Ions in the Gas Phase

Retricted access

Research article

First published 1999-12

Alkane Eliminations from Ions in the Gas Phase

David J. McAdoo, Richard D. Bowen

European Journal of Mass Spectrometry

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