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Articles (206)

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1-10 of 206 results for apparel marketing

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Select article: Apparel Manufacturers' Use of Factory Outlets to Increase Market Power: An Exploratory Study

Retricted access

Research article

First published 1997-1

Apparel Manufacturers' Use of Factory Outlets to Increase Market Power: An Exploratory Study

Winnie N. Long, Betty G. Dillard, Susan Henson

Clothing and Textiles Research Journal

Select article: Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies,challenges and market opportunities

Open access

Review article

First published 2025

Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies,challenges and market opportunities

Arnob Dhar Pranta, Md. Reazuddin Repon, Aminoddin Haji [...]

Journal of Engineered Fibers and Fabrics

Select article: Consumers of Ethnic Apparel from Alternative Trading Organizations: A Multifaceted Market

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Research article

First published 1998-1

Consumers of Ethnic Apparel from Alternative Trading Organizations: A Multifaceted Market

Marsha A. Dickson, Mary A. Littrell

Clothing and Textiles Research Journal

Select article: Employment Orientation of Women as a Market Segmentation Variable for Apparel

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Research article

First published 1990-09

Employment Orientation of Women as a Market Segmentation Variable for Apparel

Nancy Cassill

Clothing and Textiles Research Journal

Select article: Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

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Research article

First published 2010-01

Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan [...]

Clothing and Textiles Research Journal

Select article: Retail Buyers' and Manufacturers' Sales Representatives' Perceptions of Market Show Services in Small Apparel Markets

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Research article

First published 1996-6

Retail Buyers' and Manufacturers' Sales Representatives' Perceptions of Market Show Services in Small Apparel Markets

Ann E. Fairhurst, Sharron J. Lennon, Haekyung Yu

Clothing and Textiles Research Journal

Select article: The World Wide Web: An International Textile And Apparel Marketing Tool

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Research article

First published 2002-09

The World Wide Web: An International Textile And Apparel Marketing Tool

Diana Cone, Charles Perry

Clothing and Textiles Research Journal

Select article: Benefit Segmentation of the Korean Female Apparel Market: Importance of Store Attributes

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Research article

First published 2002-09

Benefit Segmentation of the Korean Female Apparel Market: Importance of Store Attributes

Heesook Hong, Aeran Koh

Clothing and Textiles Research Journal

Select article: Consumer Trade-Off Analysis and Market Share Estimation for Selected Socially Responsible Product Attributes for Cotton Apparel

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Review article

First published 2011-10

Consumer Trade-Off Analysis and Market Share Estimation for Selected Socially Responsible Product Attributes for Cotton Apparel

Pamela S. Norum, Jung E. Ha-Brookshire

Clothing and Textiles Research Journal

Select article: Regionalism,end markets and ownership matter: Shifting dynamics in the apparel export industry in Sub Saharan Africa

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Research article

First published 2016-7

Regionalism,end markets and ownership matter: Shifting dynamics in the apparel export industry in Sub Saharan Africa

Mike Morris, Leonhard Plank, Cornelia Staritz

Environment and Planning A: Economy and Space

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