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1-4 of 4 results for anticipated inaction regret

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Research article

First published 2010-8

The Effect of Option Choice Framing on Short-Term Regret from Actions/Inactions: Implications for Marketing Strategies

Chanthika Pornpitakpan

Australasian Marketing Journal

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Research article

First published 1997-03

Kenneth Savitsky, Victoria Husted Medvec, Thomas Gilovich

Personality and Social Psychology Bulletin

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Research article

First published 2025-9

Taehyun Suh, Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2010-1

Michael Tsiros, David M. Hardesty

Journal of Marketing