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Research article

First published 2021-12

Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions,Boycotts,and Resistance to Sustainability

Terrence H. Witkowski

Journal of Macromarketing

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Research article

First published 2013-9

Journal of Macromarketing Special Issue

Michael S. W. Lee, Hélène Cherrier, Russell Belk

Journal of Macromarketing

Open access

Research article

First published 2025-4

The Asymmetric Temporal Rhythms of Anti-Consumption

Caroline Moraes, Doga Istanbulluoglu, Nieves García de Frutos [...]

Sociology

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Research article

First published 2013-9

Anti-Consumption as the Study of Reasons against

Andreas Chatzidakis, Michael S. W. Lee

Journal of Macromarketing

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Research article

First published 2020-9

Theorizing rightist anti-consumption

Marine Cambefort, Fabien Pecot

Marketing Theory

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Research article

First published 2012-11

Brand Avoidance,Genetic Modification,and Brandlessness

Michael Shyue Wai Lee, Denise Conroy, Judith Motion

Australasian Marketing Journal

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Research article

First published 2016-12

New paths in researching “alternative” consumption and well-being in marketing: alternative food consumption / Alternative food consumption: What is “alternative”? / Rethinking “literacy” in the adoption of AFC / Social class dynamics in AFC

Wided Batat, Valerie Manna, Emre Ulusoy [...]

Marketing Theory

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Research article

First published 2020-9

Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention

Chia-Wei Joy Lin, Feisal Murshed, Yinlong Zhang

Social Marketing Quarterly

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Research article

First published 2020-11

The Interplay of Positive and Negative Emotions to Quit Unhealthy Consumption Behaviors: Insights for Social Marketers

Syed Muhammad, Hormoz Ahmadi, Gary Mortimer [...]

Australasian Marketing Journal

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Research article

First published 2015-10

Sugar-Sweetened Beverage Consumption by Adult Caregivers and Their Children

Michael Hennessy, Amy Bleakley, Jessica Taylor Piotrowski [...]

Health Education & Behavior

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